GD 105 | INTRO TO VISUAL DESIGN
GD 105 Home Lectures Projects

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Lecture Plan
Week 01

- Week Intro.
- Explore Visual Design.
- Balance & Composition: weight, direction, balance and human mind.

Illustrator_Tools_Panels (800k PDF)
Illustrator_CheatSheet (800k PDF)
Intro/Design/Balance (34M PDF)

Paper:
Intro Paper

Week 02

- Composition techniques: grouping, harmony, emphasis, alignment, flow
- Design elements: line, color, shape, texture, space, form
- Principles of design: unity, balance, hierarchy, scale proportion, emphasis, similarity and contrast.
- Illustrator
Shape I Lecture file (18M PDF)

Project:
Project #1: Compostion and Emotion

Week 03

- Typography: type term, font categories, combining fonts, graphics with text.
- Illustrator
Typography Lecture file (30M PDF)

Week 04

- Shape: seeing shape, simplicity, geometry used in design (circles, squares, triangles)
- Symbols (stars, shields, hearts, flames, crosses, speech bubbles)
- Form, icons, supporting elements.
- Illustrator
Layout Design(24M PDF)
Business Card examples (127M zip)


Project:
Project #2: Business Card Design

Week 05

- More on shape: lines, form in motion, anthropomorphism
- Color fundamental, color system, Interaction of color, warm and cold.
- Illustrator
Shape II Lecture file (15M PDF)
Monster Design Lecture file (42M PDF)

COLOR Lecture file (15M PDF)

Project:
Project #3.1: Monster Sketch

Week 06

- Image and image treatment,
- image composition,
- Concept development, message, style, composition
- Illustrator
Movie Poster Lecture file (47M PDF)

Project:
Project #3.2: Monster Design, (& Movie Poster - not for summer quarter)

Week 07

- Animation Basics: Timeline, frame Rate,
- Movement, Direction
- Flash
Animation Lecture file (12M PDF)

Take home quiz (AKA midterm exam)

Week 08

- Space and depth
- Light
- Flash

Project:
Project #4: Geometry Animation

Week 09

- Deformation and Tension
- Flash

Week 10

- Movement
- Dynamic
- Flash

Project:
Final Project: Rhythm Animation

Week 11

Final project Presentation and Critique

 

Assigned Reading
  Art and Visual Perception (ARNHEIM) DESIGN BASIC INDEX (KRAUSE)
Week 01

Balance

Composition 12-61

Week 02

Shape

Composition 62-99

Week 03

Form

Component 122-229

Week 04

Color

Component 230-275

Week 05

Space

Concept

Week 06

Light

Week 07

Movement

Week 08

Dynamics